Summer is slowly winding down, and I've been busy trying out a variety of BBQ products. There are countless types of BBQ sauces and rubs out in the market, and most -- if not all -- pretty much use the same ingredients. So how can a business stand out from the crowd?
Recently I stumbled across BBQRubs.com, and the "Best Seller" section caught my eye. It was a line of MSG-free BBQ seasoning with a catchy product name. Shit! Why didn't I think of that?
My quick-take review for each, ordered from favorite to least favorite:
Special Shit -- Great all-purpose rub that compliments any meat. I tried it on beef, chicken, pork, popcorn, dog food (just seeing if you're paying attention). If you like seasoned salt, you would definitely love Special Shit.
Aw Shit -- Once you try this rub, you'll definitely yell "aw shit!" This rub has a nice kick, with plenty of cayenne pepper with a hint of ancho chili. Perfect for a strong cajun flavor to any recipe.
Good Shit -- This rub is on the sweeter side of things, and is great for ribs and pork shoulder. I used this for several racks of spare ribs and it was a nice compliment to the pork flavor.
Bull Shit -- I tried this on a few steaks, but it was still a bit too much on the sweet side for me, with plenty of brown sugar. I'm more of a straight-up salt and pepper guy on steaks.
Chicken Shit -- This is an interesting rub, and my least favorite. It is really strong on herbs, with parsley, basil, and oregano as the dominant flavors. Use sparingly.
You can buy the Special Shit line of BBQ seasoning from BBQRubs.com, which sells over 100 different rubs in stock and over 1,900 of college branded BBQ products.